How do I know what affiliate marketing is?

Affiliate advertising is a form of electronic marketing that links a seller and an affiliate. In effect, the affiliate sells a product on behalf of a merchant and then receives a commission on that sale. In this article, you will expand your knowledge about affiliate marketing as well as how it works.

How affiliate marketing works

Affiliate marketing allows companies to promote their services and products. To do this, companies look for affiliates or even business partners. For more information, please visit Related Site. The latter place the advertisements on their websites or platforms in the form of banner ads. The advertisement is created by the vendor or advertiser or the company in question. The business partner just serves as an intermediary channel for the promotion of the advertiser's services. What sets this type of marketing apart from others is that it benefits all parties involved. The vendor or advertiser makes commercials for its products. The business partner will promote the products and earn a commission on each sale. He might not have been able to find this product by himself. When it comes to marketing, everyone wins. The customer is happy, the affiliate is happy and the advertiser is happy.

payment models

When the affiliate or business partner posts the banner ads on their site, they expect a return. Whether it is per click, per sale, or per lead gained, the affiliate will receive their commission. There are several payment models but three are most commonly used. First, we have CPC (Cost Per Click). With CPC, the affiliate is paid every time a visitor clicks on the ad posted on the platform. However, this billing method varies depending on the search engine and keywords. Sometimes CPC is subject to abusive clicks by affiliates who always want to earn more. In second place is the cost per lead which represents each contacts gained. This payment model is more used to sell services to non-anonymous customers. These well-known customers are obtained through newsletter subscriptions or via a well-defined catalog. In the last position of this top 3 is the cost per sale.